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What We Ask Google

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Ever wondered what goes through other people’s minds – their silly questions, their inner anxieties, hopes and dreams? In What We Ask Google , Simon Rogers explores insights from the world's biggest dataset: an epic snapshot, two decades long and counting, of our collective brain. What it reveals about us might surprise you.Every June, for instance, the UK sees a spike in searches for ‘how to help a bee’. Reassuringly, people consistently want to know, ‘How often can you donate plasma?’ And despite superficial differences (such as the deeply divided world map of cat people vs dog people), humanity has a lot more in common than we often acknowledge: after all, everywhere around the world, it’s 2am when parents want to know how to get their baby to sleep.Brimming with insights that vary from the playful to the profound , What We Ask Google delves into the momentous and the mundane secrets of what we ask when we get the chance to ask anything, offering a surprisingly hopeful picture of humankind.

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